Huile Raoul Citroën. 1925.

ARTIST: CHARLES LOUPOT (1892-1962) SIZE: 45 7/8 x 61 3/8 in./116.6 x 156 cm PRINTER: Les Belles Affiches, Paris DESCRIPTION: Using a cubist style with his trademark simplicity, Loupot creates a dynamic poster for a motor oil. Arms spin like a three-bladed propeller to suggest that this oil makes your engine go like the wind. The oil is available in three different mixtures and, to further the idea, Loupot sets up a three-step process: choose, use, and toss. It's a good example of the artist's work for the Damour agency, which from 1925 to 1930 set him up as director of his own graphic studio, "Les Belles Affiches," in the Paris suburb of Aubrespin. Here Loupot created a large body of work, including some of his very finest posters for Dauphinet, Peugeot, Tracteur Austin, and Cointreau. In 1930, Loupot joined Cassandre to form the Alliance Graphique. This is one of only three known copies. (Art Deco; Artist: Loupot; Automobiles)