Adloyada / Purim Parade. 1933.

ARTIST: ANONYMOUS SIZE: 25 1/4 x 37 1/8 in./64.2 x 94.2 cm PRINTER: Straub, Tel Aviv DESCRIPTION: This very early advertisement for Purim Celebrations in Tel Aviv adopts an entirely festive approach. Tel Aviv’s shield and skyline from its city emblem are iterated in the colorful Purim mask. The holiday got its start in 1912 as a humorous procession; its name comes from the rabbinic saying in the Talmud that one should revel on Purim by drinking “until he cannot tell the difference between ‘cursed be Haman’ and ‘blessed be Mordecai.’” But the event was commanded to be celebrated only in “walled cities,” and thus only takes place in Jerusalem now. Rare! (Art Deco; Jewish Interest)